What we do
The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency that assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.
Austrade’s food and beverage specialists provide an integrated service to help Australians sell their goods and services to the USA. With Austraders strategically located across the country, we can:
- foster new national USA customer relationships for both retail and food service
- organize focused buyer missions, targeting key opportunity areas such as specialty gourmet and organic food supermarket chains
- develop new industry niches such as kosher/halal
- organize trade missions to discover export opportunities
- create an Australian food website for key USA food industry buyers
- develop tailored services to address individual client requirements
Austrade USA wants to work closely with its buyers and distributors to ensure that we properly match your business needs with Australian food capability. We can assist you with:
New product ideas
Tell us what you're looking for and we'll show you what Australian products fit your needs. Your request can be specific (to source, for example, biodynamic wine), or open-ended (such as to identify any new, trendy specialty products). Some customers also use us on an ongoing basis to keep them up-to-date with all the new developments of genuine interest to them.
Managing the time zone difference
Dealing with a distant continent is not without its practical challenges. As part of our mission to make doing business with Australia easier, we can take on the day-to-day liaison with suppliers, working through the time zone difference so you do not have to. And with our network of offices across every state and region in Australia, you can be sure we always have people on the ground when you need them.
Creative and strategic input
Many Australian products sell themselves. But there are other categories of products that can leverage Australia's national brand values of innovation, freshness and 'clean and green'. Those in which we have particular expertise are sustainable seafood production, all natural and organic products, indigenous spices, specialty meats and European-style cheeses. As marketers ourselves, we have the expertise to help you identify new areas of opportunity within these sectors.
Long-term support
Many US organisations approach us to meet a one-off or occasional need. But many businesses with an ongoing need to source new products rely on us to act as their eyes and ears in Australia. Developing this kind of long-term relationship enables us to become your true business partner, one who takes a proactive stance in managing your Australian suppliers in line with your broader strategy.
Launches and PR
We regularly join forces with key partners such as Qantas and Tourism Australia, as well as numerous commercial partners like you to promote Australian goods and services under an Australian theme. In the past we have organised a number of retail promotions and other food related events.
Vetting suppliers
Suppliers need more than a good product or service. They need the determination to deliver. We will make sure they've got what it takes to help you pursue your strategy. You set the parameters and we will work to them.
Tradeshows
As an enthusiastic participant in trade shows showcasing Australian products, we can make sure you know which ones are relevant to your business.
Contact your local Austrader today for assistance!
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